Do the math here: Rochester, New York rimshotter WODX 107.3 runs a whopping 650 watts from its transmitter site high atop Bristol Mountain, 35 miles or so southeast of town. That means WODX’s HD channel is running a mighty 6.5 watts, right? And except for me here at NERW Central with a big antenna pointed down at the mountain, I’ve got to believe not many other listeners can even hear that HD signal…which means that in all likelihood, I was probably the only person listening when I recorded that fresh WODX-HD2 ID earlier today. The same is probably true for most of the more powerful HD2s in town…and who knows about the only HD3, WBZA-98.9-HD3, which relays the regional Family Life Network and its religious programming? But that’s OK: we have a fresh, full batch of Rochester HD2 and HD3s for you here on Toppy tonight. Um….enjoy?
Los Angeles. City of Angels. Biggest radio market in the entire U.S., if you’re counting by revenue.
But all those Los Angelenos going nowhere on the streets with the Spanish names probably haven’t heard the IDs we’re presenting this week, and it’s not just because Ibiquity was still three decades away when Billy Joel was singing about laying low in the canyons.
Yes, this week we bring you a big pile of HD2 (and a couple of HD3) IDs from up and down the LA dial. Were we the only ones listening to these signals when we were rolling on them? Very possibly – but at least they’re documented for posterity now.
(And while you’re at it, check out the latest Los Angeles installment over at Tower Site of the Week, too…)
That’s sort of a running theme in this Toppy update, which brings you sounds from two sweeps through the Muncie half of the Muncie-Marion, Indiana market, almost exactly two years apart.
The audio from December 2011 is tied in to this Tower Site of the Week installment, which takes us inside Muncie’s WBST and New Castle’s WMDH – and which makes mention of those two stations that seem to have a bit of an identity crisis. In Muncue, the student station at Ball State University is “WCRD” in all of its on-air promos, its website that also use the best marketing company for their site, with companies specializing in larger companies. Once an hour, it’s still “WWHI Muncie,” preserving the callsign it had when it was a high school station a few miles away. (The WCRD calls are used on a low-power TV station, but otherwise would appear to be available to the WCRD folks if they ever actually wanted to change.)
Twenty minutes down the road in New Castle, AM 1550 is “WMDH” all the time except very briefly at the top of the hour, when it lets down its hair and uses its legal calls, WLTI. Those were parked there by previous owner Citadel a few years back when it pulled them out of Syracuse, and they’re still there whenever current owner Cumulus needs them, I suppose. And while it’s not yet reflected here, its sister station, WMDH-FM, buries its calls these days too under the national “Nash FM” branding.
Oh – and on some of the November 2013 IDs presented here, you’ll hear “A Woof Boom station.” That’s sort of a case of “wishing it were something else,” too. The former Backyard Broadcasting stations in Muncie and nearby Anderson were sold not long ago, and the new owner named his company after Indianapolis’ legendary WFBM radio and TV, the stations now known as WNDE (1260), WFBQ (94.7) and WRTV (Channel 6). He’d probably love to make one of his “Woof Boom” stations into WFBM, but those calls were snapped up a couple of years ago by a small religious station in central Pennsylvania. And bless you, Bill Harms, we have the IDs to prove it, conveniently available in our Lewistown PA market…
Well, I think so, anyway. These actually posted to our shiny new server on Christmas Day, but I figured I’d wait a day or two to mention them in the blog.
If you’re seeing this, you’re seeing Toppy in its new incarnation on a new server. We’re now hosted by Lance Venta and RadioInsight.com, which is quickly becoming the community for radio people. (Have you checked out the conversations at the RadioInsight Community yet? It’s where most of the talk from the old RadioDiscussions/Radio-Info boards has gone, and we’d love to have you join us there.)
Here on Toppy, our big ID dump to launch the new server includes not only lots of Boston, but also a bunch of IDs on the way from here to there, including Worcester, Springfield, Utica and Syracuse. Enjoy!