How new is this ID? It’s so new, you can still smell the ink on the cart label. (What – they don’t use those anymore?)
Anyway, smooth jazz WQCD in New York just flipped (at 4 PM EST) to an “adult rock” format under new calls WRXP, just shy of its 20th anniversary as “CD101.9,” and we just couldn’t wait for our usual Wednesday post to bring you the very first ID, less than half an hour after it happened.
Ain’t technology grand? (And a special Toppy hat-tip to our pal John in Connecticut for grabbing the audio and sending it along!)
Back with another big pile of Milwaukee tomorrow…
Scott,
That was actually the second legal ID on the station. There was one during the format change production as well. You’ll have it in you inbox in the morning if my stomach flu cooperates.
I thought I was part of a horrible nightmare yesterday afternoon when the format switched. I listen, well listen”ed” to CD101.9 every day at work, in the car and at home and I thought I had missed the week long announcements leading up to this disaster. Then when I called the station, I was informed that the decision had just been made that afternoon, there were no prior warnings to not only fans, but the STAFF AS WELL! While I understand that we all lost our beloved smooth jazz, people lost their jobs yesterday folks. Without warning and in this current state of economic affairs, the ones that lost their jobs must now try and find new ones. Think about it. Not only did the station owners not care about his listening audience, they didn’t care about the staff. By the way, if you don’t have the listening audience to sustain an FM station, how do you have the listeining audience to sustain an HD station???
Ok. So take back what I wrote earlier. That was the Id from the production piece. I was thrown off by the statement of “less than a half hour after it happened”, when in fact it aired at 4:04pm as part of the launch sequence.