Taking a break from the remodeling project that Will. Not. End, for today’s update, one that kinda signifies the end of an era.
Since 1945, when an FCC ruling forced CBS to sell the station, WBT in Charlotte has been owned by Jefferson-Pilot Insurance and its’ successor company, Lincoln Financial. (WBT-FM, now WLNK, was added in 1961.) Under pressure from shareholders and other internal forces, Lincoln began soliciting bids for their small but powerful station group last year, but only the Charlotte stations were actually sold, to Greater Media.
Today’s update, thanks to Blair Trosper, are some of the very first IDs of the former Lincoln/Charlotte stations to feature their new ownership.