If there’s anything a good radio geek loves to do, it’s following the progression of a format change, and that’s what we’ve been doing for the past week or so at Toppy’s Cheddarhead bureau.
Cumulus/Green Bay had trouble getting traction with the mainstream rock format on 106.7 WJLW, licensed to Allouez, WI. Last week, they quietly changed call letters to WZNN. Last night, 106.7 began stunting and earlier today, the switch was flipped on the new Alternative format. Because we’re thorough geeks, we’ve got IDs of the whole progression.
Enjoy the evolution of the new 106-7 The Zone here.