Here’s a rare glimpse into the inner workings of Toppy: there are times when we’re just as uncertain about how to define a market as are the FCC, Arbitron, BIA, or anyone else.
Case in point: the Toppy market formerly known as Denver-Boulder-Fort Collins. Now, it’s true that Fort Collins-licensed KTCL is in every sense a Denver-market station. It’s also true that Fort Collins is very much part of the Denver TV market. And, perhaps the key point here, it’s equally true that we had only one other Fort Collins station in the Toppy files at that point.
But now that I’m back from a trip to the area, we have lots and lots of Northern Colorado IDs, which are slowly finding their way to Toppy. With the exception of KTCL and KJAC 105.5, licensed to Timnath, those stations really don’t reach Denver very well. So, please give a warm welcome to the newly-created Fort Collins market.
(We also have an update this week to the Cheyenne, Wyoming market, which presents its own issues, since a number of stations licensed in Wyoming position themselves as Fort Collins stations. Recognizing that insanity looms – and that we haven’t even touched the tricky question of what do do with KGDQ 101.9, licensed to Colorado Springs but now serving Denver – we’ve chosen to keep all the Wyoming-licensed stations in the Cheyenne market. We’re also leaving Estes Park with Denver, though it could just as easily go with Fort Collins.)